Marketing Director 

We’re partnering with a high-growth Legal Tech business that provides lawyers with trusted, authoritative legal intelligence at the point of need.

Already well established across leading UK law firms and in-house legal teams, the business is now expanding into additional practice areas and is looking for a Marketing Manager to turn its high-quality content and strong market reputation into measurable commercial growth.

This is an opportunity to join at an important stage of scale, with significant ownership across demand generation, content, positioning and go-to-market activity.

Performance Objectives

• Significantly increase qualified inbound enquiries from leading UK, US and regional law firms, as well as in-house legal teams, through targeted campaigns and thought leadership.
• Launch and develop a content-led marketing programme across webinars, briefings, case studies and other formats to improve trial-to-customer conversion.
• Build and report a clear marketing-generated pipeline supporting expansion into new practice areas, with visibility across reach, engagement, conversion and cost per qualified lead.
• Strengthen the company’s position as a leading legal intelligence platform among knowledge lawyers, partners and in-house legal professionals through consistent, high-quality messaging.
• Work closely with Product, Editorial and Sales to turn customer feedback and usage data into campaigns that improve retention and increase adoption across multiple practice areas.
• Establish simple, repeatable processes across events, PR, digital and content marketing that allow a lean team to operate effectively as the business scales.

Environment & Resources

You will report into the leadership team and work from the company’s central London office on a hybrid basis.

You’ll collaborate closely with legal experts, editors, product, development and commercial teams, giving you direct access to significant subject-matter expertise.

Marketing budget, technology and agency support will be aligned with the growth objectives of the role, with considerable scope to shape the marketing function and how it operates.

Essential Qualifications

• Proven B2B demand generation experience within Legal Tech, professional services, SaaS, knowledge products or a similarly complex B2B environment.
• Ability to turn sophisticated subject matter and high-quality content into clear, compelling campaigns that senior professional audiences engage with.
• A track record of generating pipeline and establishing meaningful marketing and conversion metrics, particularly within a growing or relatively lean organisation.
• Strong written English and exceptional attention to detail.
• Comfortable balancing strategy with hands-on execution.
• Experience working in a fast-moving, entrepreneurial or scaling environment.
• Right to work in the UK without restriction and willingness to work hybrid from London.

Role Selling Points

• Join an established Legal Tech business at a significant point of expansion.
• Take meaningful ownership of the marketing strategy and function.
• Work with highly credible legal and subject-matter experts.
• Help shape how the company positions itself as it moves into new markets and practice areas.
• Significant exposure to the leadership team and wider commercial strategy.
• High-trust environment with the opportunity to build processes, campaigns and marketing infrastructure around your own ideas.

If you’re interested in learning more, please get in touch with TalentStack for a confidential conversation.