SDR Manager
B2B SaaS | London | £70,000 to £80,000 base | £100,000 OTE
We are partnering with a high-growth B2B SaaS business that is building out its commercial function in London.
The company operates within a developing technology category and sells into complex enterprise organisations. As the business continues to refine its go-to-market motion, it is looking for a hands-on SDR Lead to build a repeatable outbound engine and develop a high-performing team.
This is a genuine player-coach opportunity for someone who enjoys leading people but still wants to remain close to prospecting, messaging and pipeline generation.
The Opportunity
You will take ownership of the SDR function, helping to develop the people, processes and systems required to generate consistent qualified pipeline.
The role will initially be approximately:
- 70% leadership, coaching and function building
- 30% hands-on prospecting and pipeline generation
You will work closely with the wider sales and leadership teams to improve messaging, define target accounts and turn early commercial learnings into a scalable outbound playbook.
This is not a role for someone who wants to manage entirely from a distance. You will be expected to coach by example, test new approaches and stay actively involved in execution.
Responsibilities
- Lead, coach and develop the SDR team against individual and team pipeline targets
- Run regular one-to-ones, call coaching sessions, pipeline reviews and performance development plans
- Remain hands-on with outbound prospecting into strategic target accounts
- Build and continuously improve outbound sequences, messaging and account-based prospecting strategies
- Develop SDR playbooks covering targeting, discovery, qualification, objection handling and meeting conversion
- Establish clear activity, quality and pipeline performance metrics
- Create onboarding and ramp plans for new SDR hires
- Implement tools, workflows and automations that improve SDR productivity
- Work closely with Account Executives to improve qualification standards and meeting quality
- Partner with Marketing and leadership to refine the company’s ideal customer profile and go-to-market messaging
- Use performance data and market feedback to identify opportunities to improve the sales motion
- Help shape the future structure and growth of the SDR function
What We’re Looking For
- At least five years of experience within B2B sales or sales development
- One to two years of experience managing, leading or mentoring SDRs or BDRs
- Previous experience within a B2B SaaS or technology business
- Evidence of building or improving an SDR process, outbound motion or sales development function
- Strong understanding of modern prospecting techniques, tooling and automation
- Comfortable personally generating pipeline alongside managing a team
- Experience selling or prospecting into mid-market or enterprise organisations
- Strong coaching, communication and performance management skills
- A stable career history with evidence of progression and long-term impact
- Commercially ambitious and motivated by building something rather than inheriting an established function
Desirable Experience
- Experience joining a company while its go-to-market motion was still being developed
- Experience building an SDR function or process from the ground up
- Familiarity with account-based prospecting and multi-threaded enterprise sales
- Experience working within a venture-backed or high-growth SaaS environment
- Knowledge of sales automation, sequencing and data enrichment tools
Compensation
- £70,000 to £80,000 base salary (DOE)
- £100,000 total on-target earnings
- Potential flexibility for an exceptional candidate
- Opportunity to build and shape the SDR function as the company grows