Location: Manchester, UK

Reporting to: Chief Sales Officer

Department: Sales

Company: High-growth B2B SaaS business

The Opportunity

We are partnering with a high-growth B2B SaaS business to appoint a Sales Enablement Manager.

This is a newly important individual contributor role focused on improving sales productivity, consistency and execution across the organisation. The successful candidate will design and deliver structured onboarding, scalable training programmes and practical sales playbooks that help sellers engage buyers confidently and progress opportunities effectively.

Working closely with Sales, Marketing, Product and Revenue Operations, you will establish consistent messaging, embed best-practice sales behaviours and ensure the commercial team has the tools, knowledge and coaching required to perform at a high level.

The role will have a direct impact on new-hire ramp time, rep productivity, sales execution and win rates.

Key Responsibilities

• Design and deliver a structured onboarding programme that enables new sales hires to reach productivity quickly
• Develop and maintain sales playbooks aligned with the buyer journey, sales stages and commercial strategy
• Create consistent sales messaging in partnership with Marketing and Product
• Build and deliver ongoing training programmes focused on rep capability and performance
• Introduce coaching frameworks that frontline managers can use to reinforce best practice
• Identify skill gaps through performance analysis, rep feedback and collaboration with sales leadership
• Produce practical enablement content, including talk tracks, discovery frameworks, objection-handling guides and competitive positioning
• Facilitate workshops, role plays and certification programmes
• Drive the adoption of agreed sales methodologies, processes and behaviours
• Gather feedback from sales representatives and leadership to improve enablement initiatives continuously
• Measure the effectiveness of enablement programmes against metrics such as ramp time, productivity, conversion and win rates
• Collaborate with Sales, Marketing, Product and Revenue Operations to maintain a consistent go-to-market approach

Experience Required

• Previous experience in Sales Enablement, Sales Training or a related commercial role within a B2B SaaS business
• A strong record of designing and delivering onboarding and training programmes
• Experience developing and implementing sales playbooks and methodologies
• Evidence of improving sales performance, rep productivity or new-hire ramp time
• Experience working closely with senior sales leaders and frontline managers
• Strong understanding of B2B sales cycles, buyer behaviour and deal progression
• Experience coaching sales teams and supporting manager-led development
• Experience collaborating with Marketing and Product teams on positioning and messaging
• Familiarity with sales enablement platforms such as Highspot, Seismic, Lessonly or Showpad
• Experience within a high-growth or scaling SaaS environment would be advantageous

Knowledge and Capabilities

• Strong understanding of recognised sales methodologies, such as MEDDICC, Challenger or SPIN
• Knowledge of sales stages, conversion drivers and pipeline dynamics
• Ability to create engaging and effective learning experiences
• Understanding of coaching techniques and adult learning principles
• Strong presentation, facilitation and written communication skills
• Ability to translate complex ideas into clear, practical sales messaging
• Familiarity with enablement metrics, including ramp time, win rates and rep productivity
• Strong stakeholder management and cross-functional collaboration skills
• Ability to manage several programmes and priorities simultaneously

Personal Characteristics

• Passionate about developing people and improving commercial performance
• A confident communicator who can influence stakeholders at different levels
• Structured and organised, with a practical approach to programme delivery
• Empathetic and approachable, with the ability to build credibility across sales teams
• Proactive and solutions-focused
• Commercially aware and focused on measurable revenue outcomes
• Adaptable and comfortable working within a fast-paced, scaling environment
• Detail-oriented, with high standards for consistency and quality
• Self-motivated and accountable, with the ability to operate effectively as an individual contributor