Between 50 and 100 new concepts are tested here every week. Somebody has to decide what they are.

That's this role. You'll sit on the performance data, work out what's actually driving profitable spend, then decide what gets made next: the angle, the avatar, the hook, the offer framing, the brief. You own the thinking behind it and the call on what scales, what gets iterated and what dies.

WHO THEY ARE

A DTC health and pain relief brand founded in 2019, selling primarily into the US through direct response and now doing $6 to 8M a month. Products are built for people 50+ who want to move with less pain. The team is 60+ people, fully remote and international, and the target is nine figures.

The way they work:

• Speed and output over process and bureaucracy
• Direct feedback, no politics, no bossing people around
• Independent thinkers only. Nobody waits to be told what to do
• Transparent about growth, and genuinely invested in where people want to get to

This is a full-time, fully remote contractor role. 

WHAT'S IN IT FOR YOU

• Very high autonomy. You propose and prioritise, you don't wait for a brief.
• Volume to learn from. 50 to 100 concepts in a test every week.
• Real upside for performance. Results feed straight into what you earn.
• A route to CMO. That's the stated path for strong performers.
• Fully remote, with every SaaS tool you need paid for.
• Unlimited training and consults, plus a team event somewhere sunny.
• Onboarding that isn't guesswork. 30/60/90 plan, master resource doc, full winning-ad library.

WHAT YOU'RE GETTING INTO

• Own the testing roadmap. You decide what gets made next and you explain the reasoning behind it, using data and research rather than instinct alone.
• Pull apart winners and losers in the data and be able to say exactly why each one did what it did, at hook, hold and CPA level.
• Research customers, competitors and markets properly. New angles, avatars, pain points and mechanisms come out of that work, not out of a brainstorm.
• Write the hooks, copy direction and briefs that editors and designers can execute without chasing you for clarification.
• Direct video editors and designers day to day, then QA what comes back against the brief and give feedback sharp enough to be useful.
• Work across the formats that win here: UGC and storytelling, long-form direct-response video, native advertorials, statics, list and myth angles.
• Extend winners into new angles, avatars and formats so a single concept keeps earning rather than burning out after two weeks.
• Watch for fatigue and replace winners before performance falls off, instead of reacting once the numbers drop.
• Work off live performance feedback from the media buying side, using the Monday call, Slack and full data access to decide what gets scaled, iterated or killed.
• Lift creative win rate and longevity over time, and help improve the pipeline itself as testing volume scales.

WHO YOU ARE

• You have 3+ years hands-on in DTC or performance creative.
• You've built Meta ads that scaled past $100k in lifetime spend and can talk through exactly why they worked.
• You've written direct-response copy and know hooks, angles, avatars, awareness levels, mechanisms and offers as working tools.
• You've read ad data yourself rather than waiting for someone to interpret it for you.
• You've directed editors and designers through briefs and feedback.
• You use AI in your normal workflow for research and creativity, not as an occasional experiment.
• You know Meta Ads Manager and Ads Library, and analytics tools like Triple Whale.
• You think commercially. Profitable spend and scalability, not engagement.
• You move fast and take the decision rather than asking how many concepts you owe this week.

Bonus if you've:

• Worked in health, supplements or pain relief
• Got hands-on editing or design skill

WHAT SUCCESS LOOKS LIKE

• First 30 days: You know the offers, customers, data and frameworks properly. Strong concepts and briefs are already shipping.
• First 60 days: You independently own a meaningful piece of the creative pipeline and are making your own prioritisation calls. Multiple winners are running.
• First 90 days: You're consistently producing scalable winners and managing fatigue before it costs anything. Win rate is up, and you're being pulled into new offers.