Every week, thousands of people go looking for a hair growth solution that actually works, and land on a brand that's already sold them on it before they've even scrolled past the third ad. That's the brand you'd be writing for.
You'd be the one deciding what that third ad even is: mining the swipe file, spotting the angle nobody else has used yet, and turning it into a brief before a competitor beats you to it. You won't be waiting around for directions. You'll be the direction. Every concept that goes into testing runs through you first.
WHO THEY ARE
This is a subscription-based, natural hair care brand solving a real problem for an underserved audience: thinning edges, breakage, and hair loss, for customers who've been burned by counterfeit or watered-down products before. Everything is sourced, cold-pressed, and third-party tested to make sure customers get the real thing. The brand has scaled to multiple 7 figures a year on the back of sharp, story-driven creative, and it's still growing.
The team is small, fast, and hands-on, with everyone pulling inspiration from top DTC and K-beauty brands and reshaping it for this audience.
This is a full-time, remote contractor role.
WHAT'S IN IT FOR YOU
- Real autonomy from day one. You'll have significant freedom to propose, test, and prioritise your own ideas, as long as they're backed by reasoning or data.
- Performance bonuses that reward your wins. Earn 2.5% on winning ads (excluding bottom-of-funnel sale ads), on top of your base.
- A clear path to leadership. Strong performers grow into a Creative Strategist Lead role, training and managing the next hires under you.
- Investment in your growth. Training is built into the role, and top performers get flown out to industry events.
- You're not writing in a vacuum. You'll work directly with a tight creative and editing team who are ready to build the second you hand off a brief.
WHAT YOU'RE GETTING INTO
- Build and maintain a swipe file of top-performing competitor and category ads, constantly refreshed
- Track the Meta ads library daily for new creative rising to the top, and adapt what's working to this brand's voice and avatar
- Mine TikTok, Instagram, and tools like Kalodata for emerging video styles and hooks before they're saturated
- Dig into Reddit threads and Amazon reviews to surface new customer language and unlock fresh angles
- Write creative briefs that translate research into concepts your editors can execute without guesswork
- Test consistently against a real weekly output target, not sporadic bursts
- Use AI tools to speed up ideation and even generate rough assets yourself, while still applying your own judgement on what's actually worth shipping
- Own the "why" behind every concept, and adjust fast based on what the data tells you
WHO YOU ARE
- You have hands-on experience writing direct-response creative for beauty, hair care, or a similarly visual DTC category
- You've studied or worked on brands with a similar creative style: story-driven, mashup, or AI-forward formats
- You understand performance metrics like CPA and know what a "winning" creative actually looks like, not just what looks good
- You have a basic understanding of editing, so you can brief editors clearly and know what's actually achievable
- You're comfortable using AI tools like Claude or OpenAI as part of your daily workflow, and can generate rough AI assets yourself
- You take ownership without needing to be chased. If you hit something you don't know how to do, you go learn it
WHAT SUCCESS LOOKS LIKE
- 30 days: You're fully ramped on the brand's voice, audience, and past-winning formats. You've built out a swipe file system and are shipping your first briefs to the editing team.
- 60 days: You've landed your first winning ad concept in the market. Your weekly output has hit a consistent, reliable cadence, and the team isn't waiting on you for tasks.
- 90 days: You're a trusted, independent driver of creative strategy, consistently finding new angles before they're obvious, and your hit rate on winning concepts is climbing.