This role isn't about making ads look good. It's about making them work - and knowing exactly why they didn't when they don't.

The person we're looking for moves fast, thinks in data, and treats every piece of creative as a hypothesis. You'll be the engine behind the testing pipeline for a portfolio of high-growth DTC brands - diagnosing what's broken, concepting what comes next, and briefing it with enough precision that production never has to guess.

WHO THEY ARE 

Started as a focused experiment: building advertorial-style funnels that actually converted. What began as a side project quickly proved demand, evolved into a full-service performance marketing agency, and is now scaling fast.

Today, they partner with high-growth DTC brands across health, wellness, fashion, and consumer goods. They operate at the intersection of creative, media buying, and CRO, producing UGC, static, and editorial-style creative built to drive measurable results, not just engagement.

The team operates on a simple principle: execution above all. Creative decisions are led by data, not opinion. Every asset is a test. Every test has a hypothesis. And every hypothesis gets answered.

WHAT’S IN IT FOR YOU

• Work directly with the founders to shape the agency's internal "Data-to-Design" pipeline - you're not inheriting a system, you're helping build it
• A clear path to Chief Creative Officer as the agency scales - this is a leadership track, not a lateral move.
• Full autonomy to prioritise creative angles and lead your own pod.
• Remote-first environment that cares about output, not desk time, with unlimited PTO

WHAT YOU’RE GETTING INTO

Concepting at volume

This isn't a role where you develop one hero concept per week. You'll be generating 10–20 concepts across static, UGC, and video formats on a consistent basis - keeping the testing pipeline full across multiple brand accounts simultaneously.

• Develop high-volume creative concepts built around specific hypotheses: new hooks, angle variations, format tests, and audience-specific messaging.
• Generate 3–5 distinct angles per brief using frameworks like Problem/Agitate/Solve, social proof, direct-response narrative, and before/after contrast.
• Identify winning patterns in existing assets and extend them into fresh, platform-native variations that scale ROI rather than starting from zero.
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Briefing & Production direction

Your briefs are the single source of truth for every creator and editor you work with. Ambiguity is not an option.

• Write precision-engineered briefs and scripts that leave zero room for interpretation - hook, structure, CTA, format, and reference all included.
• Direct UGC creators and manage ongoing relationships to ensure a consistent flow of authentic, high-performing assets including whitelisted content.
• Partner closely with video editors and designers, providing specific and ruthless feedback tied directly to performance goals - not personal taste

Data Analysis & Testing

• Build and manage a structured creative testing framework: every concept has a hypothesis, every launch has a post-mortem
• Diagnose creative issues hand in hand with media buyer - distinguish between a hook problem, a format problem, an audience mismatch, and a landing page misalignment.
• Identify creative fatigue before it costs the account - proactively briefing refreshes, not reacting to declining numbers.

Client & Team Collaboration

• Join client calls alongside founders and account managers to present creative rationale and performance findings with clarity
• Work cross-functionally with media buyers and CRO to ensure creative, targeting, and post-click experience are aligned - not siloed
• Contribute to the agency's evolving creative playbook, testing frameworks, and internal knowledge base.

WHO YOU ARE

You have 2–5 years in performance creative, paid social, or direct-response copywriting - ideally at a performance-focused agency or high-volume DTC brand. But your background matters less than how you think.

NON-NEGOTIABLES

• You can look at a Meta dashboard and tell a story - not just read numbers, but diagnose what the creative is doing wrong and why.
• You produce at volume without sacrificing strategic thinking - 10–20 concepts per week is your normal, not your ceiling.
• You're a compulsive researcher. You know the customer's language, fears, and desires better than they do. Competitor ads, customer reviews, Reddit threads, Amazon Q&As, etc.
• You write hooks, scripts, and briefs that are built to convert, not impress - direct-response principles are second nature.
• You understand Meta's ecosystem deeply: feed vs. Reels vs. Stories, how placement shapes format, and what thumbstop actually means at the creative level.
• You brief creators and editors with enough specificity that they never have to come back for clarification.
• You apply audience psychology beyond demographics — you chase the emotional "why" behind a purchase decision.

Strong Signals:

• You've come up through copywriting, media buying, or agency creative strategy - ideally a combination.
• You actively use AI tools to accelerate research, concepting, and brief production.
• You spend time in the Meta Ads Library voluntarily - because you're obsessed with what's working, not because someone told you to.



THIS ROLE ISN’T FOR YOU IF:

You need a media buyer to tell you what's underperforming before you act on it.

Your output slows down when you're managing multiple accounts - high volume under pressure is the baseline here, not the exception.

You measure creative success by how it looks, not what it does. Aesthetic opinions not backed by data don't survive long at this agency.

You see briefs as a formality. Here, the brief is the product - everything downstream depends on it.

WHAT SUCCESS LOOKS LIKE

• 30 Days: You have a deep understanding of each brand’s "winners" and have developed a hypothesis for new testing angles
• 60 Days: You've landed at least two creative winners in your assigned accounts - concepts that moved the metrics, not just got approved.
• 90 Days: You're beginning to build out and manage your own internal pod to meet the agency's growth demands across brand accounts.