This is a brand-building role for someone who understands the difference between filling a content calendar and actually building something worth following. The goal is to make this brand a genuine presence in the golf world online, and there's real space to do that from scratch.

You'd be coming in as the first dedicated brand and social hire, which means the strategy, the voice, and the creative direction are yours to define. You'd be working directly with the founder from day one, so decisions get made quickly and ideas actually get tested.

WHO THEY ARE

A golf training aid company built by people who actually play the game. Some products are co-designed with legends of the sport, and their training aids are among the most used on professional tours. Golf equipment made by golfers, not marketers. 

The business is growing, the product is proven to be what the market is looking for, and now they're focused on continuing to scale.

What it's actually like to work there:

• Small, fully remote team where everyone owns their work and gets on with it.
• You'll have direct access to the founder, so decisions happen fast and nothing gets stuck in approval limbo.
• People here have high standards but no attitude. They ask questions, spot problems, and fix them without waiting to be asked.

This is a fully remote role, open to either a contractor or full-time employment arrangement depending on your situation and location.

WHAT'S IN IT FOR YOU

• First dedicated brand hire, so you're building this from scratch with full creative authority.
• Work directly with the founder, someone who's scaled 8-figure brands and is genuinely open about sharing what it took.
• Clear path to Head of Brand as the company grows.
• Performance bonuses tied to actual results.
• Fully paid company golf trips around the world every year.
• Fully remote, flexible hours. Contractor or full-time, they'll find the right structure for the right person.

WHAT YOU'RE GETTING INTO

• Define and own the organic social strategy. What the brand posts, how it sounds, and why people should care.
• Build a content calendar centred around educational, authority-driven content that makes people follow for the insight, not just the products.
• Brief and coordinate editors and designers to bring the strategy to life. You're directing the output, not producing it yourself.
• Turn what's already working (authority figures, before/after content) into a repeatable, scalable content system.
• Continue to grow the Instagram presence to a number that reflects the brand's actual authority in the golf world and expand to new organic platforms like TikTok.
• Work with the creator manager to identify and activate the right voices for the brand.
• Make sure organic and paid are telling the same story. Collaborate with the performance team to keep things aligned.
• Track performance, spot what's working, cut what isn't, and iterate fast.

WHO YOU ARE

• You have proven experience growing organic social for a DTC or ecommerce brand.
• You understand brand marketing and what makes educational content perform.
• You've managed creatives and freelancers to produce content. You're a director, not a producer.
• You're both strategic and hands-on when it needs to be.
• You're organized, proactive, and comfortable working without someone checking in on you.
• You've paid attention to what works in niche sports communities.
• You communicate clearly and don't fall apart when things move fast.
• You care about building brands, not just filling a content calendar.
• You genuinely know and love golf. This is non-negotiable. You understand the audience because you are the audience.

WHAT SUCCESS LOOKS LIKE

• 30 Days: Audit the current organic presence, build a clear social strategy, and improve content workflows with creators and editors.
• 60 Days: Launch consistent educational content that drives stronger engagement, organic growth, and brand positioning.
• 90 Days: Lead larger organic campaigns that strengthen authority, grow the audience, and build a more recognizable brand presence across social channels.