Our client, a high-performing performance marketing agency, has established a reputation for driving measurable growth for high-profile DTC brands, including Quince, Suja, Blissy, and Slice Soda. They recognize that true scale is achieved when creative brilliance intersects with data-driven systems.

This role is not for a traditional creative or a generalist. It is for the versatile leader who can seamlessly move between deep data analysis and hands-on creative execution. The successful Strategist will take personal ownership of helping to scale brands through their creatives and apply expertise across high-leverage strategy, detailed briefing, and production oversight.

YOUR MISSION

The Senior Creative Strategist’s mission is at the core of the team that transforms client revenue goals into scalable, data-validated creative strategies for paid social channels (Meta/TikTok). The Strategist will design and direct high-converting content, ensuring every asset contributes maximum performance to the client's bottom line.

WHAT’S IN IT FOR YOU

• Creative decisions directly influence client revenue and scale, working with 7- to 8-figure brands on mission-critical campaigns.
• Access to continuous skill development and advanced training programs, solidifying expertise in elite-level performance marketing.
• The opportunity to contribute to a highly successful agency model focused on client profitability and maintaining exceptionally high standards.
• A remote, results-driven environment where accountability is paramount, and the Strategist is trusted to own outcomes, not just outputs.

WHAT YOU'RE GETTING INTO 

This role functions as the strategic bridge between performance data and creative delivery, requiring mastery across three critical disciplines:

Performance Strategy & Design

• Develop data-driven creative strategies that directly impact client revenue, utilizing deep performance analysis to extract actionable insights.
• Lead the systematic creative briefing process to consistently produce winning ad concepts and build repeatable testing frameworks that compound learning over time.
• Analyze performance metrics and connect creative decisions to business outcomes, going deep into the "why" behind results.

Creative Execution & Asset Direction

• Write compelling, high-converting scripts and detailed, production-ready UGC creator briefs.
• Develop comprehensive static ad concept briefs and detailed storyboards for internal and external creative partners.
• Manage relationships with external creative partners, including talent casting and overseeing production workflows to ensure quality control.

Cross-Functional Ownership

• Oversee video editors and designers, driving the implementation of the agency's advanced editing and execution best practices to maximize campaign performance.
• Manage key client communications, presenting strategy, and translating complex data into compelling narratives for client stakeholders.
• Proactively identify potential issues before they become problems, demonstrating a track record of bringing solutions, not problems, to the team and clients.

WHO YOU ARE

• You possess 4+ years of hands-on creative strategy experience specifically for performance marketing, with a heavy focus on Meta and TikTok.
• You have proven experience working with brands spending $1M+ monthly on paid social and can demonstrate a track record of creating ads that drive measurable business results.
• You are an expert user of Meta/TikTok ad platforms and their associated performance analytics tools.
• You treat every client project like a business on the line. You don't wait for instructions—you proactively identify and solve problems and take personal responsibility for the outcome.
• You make all creative decisions based on hard metrics and performance indicators. You are genuinely excited by discovering insights that drive performance and fully grasp the link between creative execution and commercial outcomes.
• You set an impossibly high standard for your own work. You thrive with autonomy, require minimal micromanagement, and are obsessed with the continuous refinement of processes and outcomes.

BONUS POINTS IF YOU HAVE

• Experience in video editing (Premiere, Final Cut, etc.), which provides valuable insight for overseeing and quality-controlling editors.
• Direct experience with UGC production and talent management.
• Familiarity with creative analytics tools (e.g., Motion, Foreplay).

WHAT SUCCESS LOOKS LIKE

• 30 Days: You fully audited the performance of two key client accounts, aligned with the media buying team on the core strategic levers, and delivered their first batch of high-potential, systematized creative briefs.
• 60 Days: A documented, systematic testing framework is implemented and delivering early results for a core account. You are successfully overseeing execution quality and leading key client-facing creative strategy calls.
• 90 Days: You demonstrated a measurable increase in creative efficiency or "hit rate" across assigned clients and have full ownership of the strategy and execution pipeline.

THE RECRUITMENT PROCESS

1. Initial Conversation: A brief, focused discussion to dive into the candidate's experience and alignment with the role's mission.
2. Executive Interview: A deep-dive call with the Founder/CEO to discuss high-level strategy and the candidate's approach to driving performance.
3. Skills Task: The candidate will be given a relevant, real-world task (e.g., developing a strategic brief) to showcase their approach and execution ability.
4. Final Interview: A conversation to review the task, answer final questions, and discuss compensation