This brand ships over 150 direct-response videos a week, and that number is about to climb fast. The problem isn't ideas or editors. It's the revision loop. Right now, strategists lose hours every day going back and forth with editors instead of writing the next winner.

That's the gap this role was created to close.

A fast-scaling DTC supplement brand is looking for a Head of Visual to own video output end to end: managing the editor team, reviewing every video before it ships, and acting as the single point of contact for feedback and revisions. You become the person who decides whether a video is ready, and the reason strategists never have to touch a revision again.

If you have a sharp eye for what makes a DR ad work, you can explain exactly what to change and why, and you can run a high-volume queue without dropping balls. This seat was built for you.

WHO THEY ARE

A direct-response DTC supplement brand built around natural herbal and fruit extracts, ancient remedies made modern through precise dosing, pure formulation, and US-based manufacturing. 

It's the flagship inside a holding company with several other up-and-coming DTC brands. The founder has been building online businesses since he was 13 and is closely connected to many of the people behind today's top DTC supplement brands, which is part of why the company scaled unusually fast. The team is lean and high-velocity, around 35 people across the company, powered by proprietary AI tooling that lets a small creative group punch far above its weight.

The culture runs on three values they actually use: 

• Move Fast: Act quickly, think clearly, hold quality under pressure
• Logic Over Ego: Feedback flows freely and is never personal, always about results
• World Class: Excellence is the baseline, and every deliverable shows it. 

They're performance-driven to the core, early on tactics and AI tooling, and allergic to anything that doesn't produce a quantifiable result.

The people who do well here take direct feedback without ego, move fast without dropping quality, obsess over detail, and want to be in the work rather than above it.

This is a fully remote, full-time contractor role with flexible hours, reporting directly to the founder.

WHAT’S IN IT FOR YOU

• Own the entire video function: Every video that ships goes through you. You manage the editors, run the revision loop, and set the quality bar.
• Report straight to the founder: No layers between you and the person running the company. Decisions get made fast.
• Lead a real team: You take charge of 5 to 10+ editors, with the team recently expanded and output set to scale significantly from here.
• Get paid when your videos win: On top of base, there's a bonus for every winning video, the same structure the editors enjoy.
• Room to grow across a portfolio: Strong potential to expand into the holding company's other brands, running similar ad production well beyond the flagship.
• An AI-forward operation: The company is consistently early on AI tooling and tactics, so you'll work at the front edge of how DR creative gets made.

WHAT YOU’RE GETTING INTO

This role is focused on owning the video revision loop end to end, so strategists stay focused on concepting and the quality bar stays high as output scales.

You will:

• Review every video before it ships, making sure each ad has the right clips, pacing, scene structure, and text-to-visual alignment
• Give specific, actionable feedback to a team of 5 to 10 editors, becoming their single point of contact for questions and revisions
• Own the revision queue at high volume, keeping turnaround fast without letting quality slip
• Manage the editor team day to day, upholding training and onboarding standards as new editors join
• Stay in sync with the creative strategists so the final cut matches their vision, working alongside them rather than over them
• Work inside Slack and Frame.io as the home base for review, feedback, and editor communication
• Get fluent in the brand's AI talking-head and VSL formats, the bread and butter of what the team produces for Meta

WHO YOU ARE

• You have real experience reviewing and revising direct-response video ads, ideally in high-volume paid social environments
• You have a strong DR eye and can articulate exactly what makes an ad work and exactly what to change
• You've managed or led editors before and know how to keep a team productive, accountable, and improving
• You're comfortable with AI avatar-based creative; UGC experience isn't required
• You're organized enough to run a heavy queue without things falling through the cracks
• You take feedback without ego and give it the same way, direct and never personal
• You come from DTC or ecommerce performance marketing, ideally supplements or a similar category
• You're an execution person at heart. You want to make the work great, not escape into strategy and concepting

WHAT SUCCESS LOOKS LIKE

• 30 days: You've learned the brand's DR standards, the AI-avatar and VSL workflow, and the editor team, and you've taken over the revision queue.
• 60 days: You own all revisions. Strategists are spending noticeably less time on them, the quality bar is tighter, and turnaround is faster.
• 90 days: There's a measurable lift in winning-video rate or output, onboarding standards are documented, and the team runs smoothly without strategists touching revisions at all.