As this brand is scaling and spending 7 figures on Meta Ads monthly, creative performance is the single biggest growth lever for them. Our client is looking for a Creative Strategist who bridges the gap between raw performance data and the psychology of why people click, watch, and buy. You will lead a dedicated pod of creatives with a clear mission: systematically transform data into ads that actually scale.

WHO THEY ARE

They are an 8-figure DTC brand leading the pet-focused cleaning space. Their growth isn't accidental - it’s built on a mission to help pet owners live cleaner lives through problem-solving products that require smart, educational marketing.

The team operates with a flat structure where ownership is a requirement and autonomy over decisions is given. Joining means working alongside high-performing, self-driven people who value clarity, speed, and results that move the needle.

WHAT’S IN IT FOR YOU

• True ownership: You have full autonomy to propose, prioritize, and approve the creative pipeline from start to finish.
• Clear career path: Both Senior Creative Strategist and Head of Creative seats are open; the brand prefers to promote high performers as they scale toward 9 figures.
• Compensation: Competitive salary, plus a performance bonus structure ranging from 30% to 50% of your base.
• Comprehensive benefits: Health, dental, and vision insurance, plus 2 weeks of PTO and major company holidays.
• Flexibility: Work 100% remotely with one flex day per quarter to recharge whenever you desire.

WHAT YOU’LL OWN

• Develop and execute a cross-channel strategy (Meta, TikTok, AppLovin) that directly increases MER and allows for a 50% increase in ad spend.
• Fuel the growth engine by producing 20+ unique, high-quality concepts every week through the delivery of 4 videos and 3 static briefs daily.
• Lead a team of 4 Video Editors and 1 Graphic Designer to achieve same-day feedback loops, ensuring zero friction in the transition from brief to live asset.
• Convert complex data from Ads Manager and Motion into actionable creative iterations, moving from "opinion-based" creative to "winning-pattern" execution.
• Produce high-converting ad scripts and short-form copy that leverage VSL and UGC formats to lower CPAs and stabilize top-of-funnel performance.
• Build and refine creative testing frameworks that eliminate waste by identifying "winners" early and scaling them systematically across the account. 

WHO YOU ARE

• You have a verifiable track record in the Facebook Ads Library, ideally with 20+ active ads for marketing-first consumer brands.
• You are comfortable navigating Ads Manager to analyze Hook CTR, Hold Rate, and CPA, but you can also write a compelling 5-minute ad script.
• You know how to get the best out of editors and designers, giving clear, direct feedback that raises the creative bar.
• You have deep experience in problem-solution messaging and direct-response copywriting - you can diagnose why a script failed, not just that it did.
• You are a self-driver who thrives in a high-accountability environment and prefers results over conceptual "brand" fluff.

WHAT SUCCESS LOOKS LIKE

• 30 Days: Master the full product catalog and deliver your first winning middle-of-funnel ad.
• 60 Days: Establish a seamless workflow with your pod and deliver a winning top-of-funnel (TOFU) concept.
• 90 Days: Consistently deliver multiple winning TOFU ads per month while increasing total concept capacity by 20 per week.