Most creative leaders end up managing from a distance.

This role is for someone who still lives in the work — pulling data from Ads Manager, writing briefs, and spotting the insight that turns an average concept into a winner.

You won’t just lead the creative team. You’ll set the standard for it.

This is a true player-coach role: leading senior strategists and editors while staying close enough to the work to elevate everyone around you through execution, not theory.

WHO THEY ARE

This is a high-performance agency known for scaling disruptor DTC and omnichannel brands like Quince, Suja, Blissy, and Slice Soda.

They operate where creative, media, and data intersect — and win by turning creative into a measurable growth lever, not just output.

• 100% track record of scaling every brand they’ve worked with
• Lean, high-accountability team
• No politics — just execution and results

WHAT’S IN IT FOR YOU

• True Ownership: Transition from co-leading to ultimately owning the entire creative department, managing senior talent, and building the systems that allow the agency to scale.
• Leadership Trajectory: Clear career pathing from Director to VP of Performance Creative and a seat on the executive leadership team.
• Remote Flexibility: Work in a fully remote environment with a culture built on high communication and accountability.
• Zero Politics: Join a small, elite team where the focus is entirely on the quality of work and client outcomes.

THE OPPORTUNITY

You’ll step into a role designed to evolve into full ownership of the creative department.

• Start by co-leading alongside the CEO
• Transition into full ownership of creative output, team, and systems
• Build the structure that allows the department to scale without losing quality

This is not a maintenance role - it’s a build + lead opportunity with a clear path to VP of Performance Creative.

WHAT’S IN IT FOR YOU

• True Ownership: Move from co-leading to fully owning the creative function
• Leadership Track: Clear path to VP and executive leadership
• Hands-On Impact: Stay close to the work while shaping the team
• High-Caliber Environment: Work with brands operating at meaningful scale
• Remote + High Trust: Output-driven culture with full autonomy
• Zero Politics: Small, elite team focused purely on performance

WHAT YOU'RE GETTING INTO 

Hands-On Creative Strategy

• Pull and analyze performance data directly from Meta Ads Manager (thumbstop, hold rate, hit rate, etc.)
• Write high-converting UGC scripts, video briefs, and static concepts
• Identify insights that reshape creative direction and unlock new growth

Creative Operations & Systems

• Own the end-to-end creative workflow across multiple accounts
• Manage UGC pipelines: casting, briefing, production, and QC
• Build structured testing frameworks that compound learning over time
• Document SOPs, templates, and quality standards to scale output

Client Ownership

• Lead all creative-only client relationships
• Translate performance into business narratives tied to revenue, MER, and growth
• Partner with Growth Strategists on integrated accounts (creative × media alignment)

Team Leadership

• Manage senior strategists and editors through hands-on coaching
• Lead by example: writing briefs, reviewing data, walking through decisions
• Own team performance and help scale the department through hiring and development

AI-Augmented Output

• Use tools like ChatGPT and Claude to accelerate research, ideation, and production
• Set the standard for AI-driven creative workflows across the team 

WHO YOU ARE

• 5+ years in creative strategy for performance marketing (Meta/TikTok focus)
• 2+ years leading and developing creative teams
• Strong in Ads Manager + creative analytics — you validate instincts with data
• Proven track record of writing high-converting briefs and scripts
• Comfortable leading client relationships and presenting strategy tied to business outcomes
• You build systems, playbooks, and frameworks — not just one-off solutions

STRONG SIGNALS

• Experience with tools like Motion, Foreplay, or CreativeOS
• Background in video editing or production (you give precise feedback)
• Advanced use of AI for creative workflows and research
• Experience in high-volume creative testing environments

THIS ROLE ISN’T FOR YOU IF

• You prefer managing from a distance instead of staying close to the work
• You rely on instinct without validating it through data
• You give high-level feedback but struggle to show how to fix things
• You optimize one-off creatives instead of building repeatable systems

WHAT SUCCESS LOOKS LIKE

• 30 days: Deep immersion in client accounts, mastery of BHD frameworks, and established performance baselines through direct data analysis.
• 60 days: Independent leadership of creative-only client calls and the delivery of high-impact creative initiatives for every client.
• 90 days: Full ownership of multiple client relationships with measurable improvements in team brief quality and decreased CEO engagement hours.
• 6-12 months: Complete day-to-day management of the creative department with codified playbooks and a clear path to VP.

THE RECRUITMENT PROCESS

1. Intro Chat: A short conversation to align on your background and experience.
2. Deep-Dive Interview: A technical discussion focused on your Meta/TikTok strategy and brief-writing process.
3. Practical Task: A session to walk through your creative reasoning and how you mentor a team through hands-on feedback.
4. Final Interview: A conversation with the CEO to align on department growth and finalized offer terms.