Most people think creative strategy is about brand guidelines and color palettes.

On TikTok Shop, it’s about volume, velocity, and beating the control.

If you think like an affiliate, write like a copywriter, analyze like a media buyer, and execute like a machine - this is your arena.

You’ll lead your own pod of editors and designers, turning a firehose of raw creator content into scroll-stopping winners. This isn’t about protecting ideas. It’s about launching 30, killing 25, scaling 5 - and doing it again next week.

WHO THEY ARE

The brand is the fastest-growing DTC brand in the U.S., currently generating $1M+ per day in revenue and ranked #1 in the Home category on TikTok Shop. Operating as a high-velocity performance engine, they are currently scaling from $3–4M/month in TikTok Shop GMV toward $10M/month and beyond. They combine a "get stuff done" culture with a world-class manufacturing infrastructure, providing the team with virtually unlimited production capacity and the resources to out-innovate the competition on a global scale.

WHAT’S IN IT FOR YOU

• Join a company making history as one of the fastest e-commerce growth stories of the decade
• Work in an environment that rewards high output and strategic wins with rapid career and compensation progression
• Immerse yourself in a "get-it-done" culture that is currently defining the next generation of e-commerce, offering you front-row experience in rapid brand scaling
• Your impact is directly rewarded; once established, you’ll have the opportunity to participate in profit-sharing for the winning ad concepts you develop
• 100% remote freedom with a flexible schedule

WHAT YOU’RE GETTING INTO

• Generate dozens of unique concepts and scripts every week to fuel an aggressive testing strategy
• Dive into a library of 5,000+ weekly creator videos to identify hooks and "mashup" opportunities that stop the scroll
• Analyze community content and provide direct feedback to top creators to help them refine their hooks and scripts.
• Dig deep into winning ads and find the new winners by rapidly testing new angles, captions, and visual hooks
• Collaborate directly with top-tier creators to refine their delivery, scripts, and hooks based on real-time performance data
• Lead a dedicated pod of video editors and designers, ensuring every brief is executed for maximum conversion impact
• Monitor competitors and "gray-hat" trends to bring fresh, aggressive marketing tactics to a brand environment

WHO YOU ARE

• You are a creative thinker with proven DTC performance experience, turning insights into scroll-stopping campaigns that drive measurable results
• You can generate a massive volume of scripts and concepts every week without letting the quality or the strategy slip
• You have a strong portfolio that showcases aggressive, high-converting wins
• You are comfortable with creative testing at scale. You don’t get precious about your ideas; you let the data tell you what’s working and iterate immediately to beat the control
• You are a self-managed professional who can provide a 3–4 hour daily overlap with U.S. EST for tight feedback loops and rapid execution

Bonus points if you have:

• Experience in affiliate marketing or dropshipping
• Utilization of AI tools for ideation, scripting, or rapid content generation to 10x your personal productivity

WHAT TO EXPECT FROM THE RECRUITMENT PROCESS

• Initial screen: A short conversation with our recruitment team to learn about your background and approach to growth
• Founder interview: A one-on-one discussion on strategy, creative tactics, and the long-term vision
• Creative brief: A hands-on exercise where you showcase your ability to concept, script, and ideate for our current product line
• Final alignment: A closing discussion regarding compensation, performance bonuses, and the expansion kickoff