Some people analyze ads. Some people write them. Very few do both well enough that you can hand them a product and a budget and just get out of the way.

That's exactly what this role is looking for. A creative operator who lives in the work, thinks in hooks, and treats the Meta Ads Manager like a feedback loop, not a reporting tool. This is a social-first role with 90% of ad spend running on Meta, and that's where your priority will be.

WHO THEY ARE

They sell meaningful, personalized jewelry and gifts. Think engraved bracelets and birthstone necklaces. The products are built around emotional connection, and that's exactly what makes the creative so important: every ad has to do more than stop the scroll; it has to hit something real.

With over 1M customers served and a $30M revenue target on the horizon, the business has validated product-market fit, strong capital, and a proven production pipeline. Their winning ads are emotional gifting moments brought to life by actors and content creators: raw, real, and psychologically sharp. 

The team is lean, direct, and entirely performance-driven. They don't do fluff internally, and they don't want it in the work either. Speed, ownership, and revenue are what drive everything here. The founder currently owns creative strategy and still drives the majority of weekly launch volume and this hire exists to take that over completely.

This is a fully remote, full-time contractor role.

WHAT'S IN IT FOR YOU

• Full creative ownership from concept to result, no committees, no approval chains.
• Performance bonus tied directly to the ads you create.
• Lean, no-politics environment where you make calls and see results.
• Fully remote, with a preference for candidates based in Asia or Europe for founder overlap. North America is welcome but means less crossover. 

WHAT YOU'RE GETTING INTO

• Drive massive ad volume and expand the growth engine by taking over ad ideation, direct response copywriting, and performance execution. This is emotional copywriting across two surfaces: the message card and the hook, with light scripting and scenario direction throughout.
• Produce winning hooks, scripts, and product description cards from scratch to capture consumer buying psychology and lift conversion rates.
• Deliver sharp, objective creative briefs to the editing team, setting clear visual cues and pacing expectations that protect post-production efficiency.
• Concept and deploy comprehensive copy and visual strategies that successfully introduce new direct-to-consumer lines to the market.
• Analyze Meta Ads Manager and creative reporting tools like Atria and Triple Whale to scale winning concepts, cut underperforming assets, and map out daily data-driven tests.
• Move rapidly from executing variations of existing winners to owning the entire creative pipeline and driving account growth autonomously by day 90.

WHO YOU ARE

• You have a deep understanding of emotional marketing, buying psychology, and what makes people click, read, and convert. You feel the emotional logic of why someone buys a gift (the occasion, the relationship, the meaning behind it) and you know how to weaponize that in copy.
• You are an operator, not a manager. You write the copy, you build the briefs, you personally execute.
• You can point to specific ads you created, explain the hypothesis behind them, and back it up with data.
• You are fluent in Meta Ads Manager, Atria, Triple Whale, and spreadsheet-based ad reporting.
• You are highly resourceful and self-directed. You figure things out and don't need hand-holding.
• You thrive in a fast-paced, high-output environment and hold yourself accountable to results.

WHAT SUCCESS LOOKS LIKE

• 30 days: You've absorbed the frameworks, hook formulas, and briefing workflows. You're shipping fast variations of current winners and getting familiar with the account's performance patterns.
• 60 days: You're producing original concepts and new angles that go beyond iteration. You have a clear read on what the audience responds to and you're testing your own hypotheses.
• 90 days: Your ads are among the top performers in the account and responsible for 50%+ of new ad revenue. Creative ownership is fully yours: the testing agenda, the briefs, the budget calls. You're driving growth, not supporting it.