Carlos Alcaraz, the world's number one tennis player. Team Visma, the world's number one cycling team. And only the second product drop with Hyrox that's ever happened, after Puma. That's the athlete roster behind a recovery brand that's gone from zero to 8 figures monthly - under two years, built the kind of brand equity most DTC founders spend a decade chasing.

The founders have built the brand, the community, and the demand. Now they're handing you the part most people never get: an entire direct response engine to build from scratch, a paid channel map that's still wide open, and large Meta budget, currently run by the founders themselves, that's yours to take and double. This is what a blank canvas with real money behind it actually looks like. 

This role has impact on the whole business, from product, finance, ops, retention, and figure out where growth actually comes from next: a new channel, a new offer, a new price point, a new partnership. If you've already scaled a DTC brand into nine figures and you're bored optimising the same three levers everyone else optimises, this is built for you.

WHO THEY ARE

This is a fast-scaling wellness and recovery brand built around a premium breathing and recovery product line, with a growing footprint across DTC, retail (including one of the largest retailers in the US), and Amazon. They've built brand equity most DTC companies would kill for through athlete partnerships and culture-first marketing, and they're now shifting from a single hero product into a full performance and recovery ecosystem.

Here's the shape of what you'd be stepping into:

• Founder-led, high-output, no hand-holding culture
• Multi-channel revenue: DTC, retail, and Amazon, with more channels wide open
• Building toward a nine-figure brand, with on track to hit those goals next year

This is a fully remote, full-time role. 

WHAT'S IN IT FOR YOU

• Company-wide mandate. Growth isn't boxed into paid media. You own the lever, whatever it is.
• Direct line to the founders. No layers, no committee, straight access to decision makers.
• Build your own team. Need specialists under you? You hire them.
• Wide open channel map. Google, TikTok, YouTube, affiliates, influencers, retail, none of it is maxed out.

WHAT YOU'RE GETTING INTO

• Own growth strategy across the entire business, not just paid media performance
• Constantly test and launch new acquisition channels (Meta, Google, TikTok, YouTube, Native, Affiliates, Influencers) before they get saturated
• Build and optimize offers, funnels, PDPs, landing pages, and checkout flows to squeeze more out of every visitor
• Run CRO and conversion psychology as a core discipline, not an afterthought
• Test new pricing strategies, partnerships, and acquisition models that unlock revenue nobody's found yet
• Work directly with Product, Finance, Operations, and Retention to turn growth ideas into shipped, measurable revenue
• Keep CAC, MER, and contribution margin healthy while scaling spend aggressively
• Build the systems and team underneath you so growth keeps compounding without you being the bottleneck

WHO YOU ARE

• You've taken a DTC brand from eight figures into nine
• You're an expert in direct response, native ads, and paid acquisition at real scale
• You've built offers, funnels, PDPs, and checkout flows that actually moved revenue
• Conversion psychology isn't theory to you, it's how you think
• You've run growth across Meta, Google, TikTok, YouTube, retail, Amazon, affiliates, influencers, email, and SMS, and know which lever to pull when
• You've spotted a channel before it got saturated and scaled it while everyone else was still catching on
• You watch CAC, MER, and margin like a hawk while you scale spend, not after

WHAT SUCCESS LOOKS LIKE

• 30 days: You've mapped every current growth lever across the business, flagged where CAC, MER, and margin are leaking, and identified the first two or three new channels or offers worth testing.
• 60 days: You've launched the first wave of tests across channels and offers, have a clear read on early winners, and have a first hiring or resourcing plan to build out the function.
• 90 days: At least one new growth lever is live and contributing real revenue, Meta spend is scaling toward $4M+/month without efficiency loss, and you've got a repeatable system for finding the next $10M to $50M.