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Creative Strategist (Golf Training & Equipment Brand)
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The creative engine behind one of the most credible golf brands on the market is a one-person operation. Script, data, editor brief, live asset - all yours, start to finish.


The paid media is already working. The job is to make it faster, sharper, harder to ignore. More concepts in the pipeline, better hooks, quicker iteration from insight to asset.


This is a high-output role with real feedback loops and no maintenance mode. You'll see what lands, learn why, and go again.


WHO THEY ARE

A golf training aid company built by people who actually play the game. Some products are co-designed with legends of the sport, and their training aids are among the most used on professional tours. Golf equipment made by golfers, not marketers. It makes a difference.


The business is growing, the product is solid, and now they're focused on building a brand that matches it.


What it's actually like to work there:

  • Small, fully remote team where everyone owns their work and gets on with it.
  • You'll have direct access to the founder, so decisions happen fast and nothing gets stuck in approval limbo.
  • People here have high standards but no attitude. They ask questions, spot problems, and fix them without waiting to be asked.
  • Done is better than perfect. Nobody's spending three weeks on a deck.


This is a fully remote, full-time contractor role.


WHAT'S IN IT FOR YOU

  • Get in early on a brand with serious momentum and real authority in the golf space.
  • Work directly with the founder, someone who's built 8-figure DTC brands and will give you full access to what it actually takes.
  • Significant performance bonuses tied to winning concepts.
  • Clear path to Creative Director or Head of Growth as the team scales.
  • Fully paid company golf trips every year.
  • Fully remote, flexible hours built around output, not clock-watching.


WHAT YOU'RE GETTING INTO

  • Analyse performance data weekly and turn it into clear creative hypotheses: what to test next and why, not just what looks good.
  • Write scripts, hooks, and briefs that editors and creators can actually execute without a back-and-forth that kills momentum.
  • Take concept volume from 3-5 to 10+ high-quality variations per week without sacrificing the rigour behind each one.
  • Work with the creator manager to source and activate the right talent for each concept: authority figures, founders, coaches, UGC hybrid formats.
  • Own the testing framework, hooks, formats, angles, and build a system that compounds learning over time.
  • Collaborate with the media buying team to understand what's winning in the account and feed that back into the next round of creative.
  • Produce creative yourself, not just oversee it; briefs are part of the job, but so is building concepts from the ground up, with room to work on other growth areas of the brand if desired.


WHO YOU ARE

  • You have experience creating high-performing Meta ads for DTC or ecommerce brands.
  • You understand creative strategy, performance marketing, and direct-response advertising.
  • You know how to analyze performance metrics and turn insights into better creatives.
  • You have experience briefing creators, editors, or freelance teams.
  • You are proactive, highly organized, and execution-focused.
  • You thrive in fast-moving environments with high ownership.
  • You understand how to balance creativity with performance goals.
  • You have knowledge of golf and understand the audience.


WHAT SUCCESS LOOKS LIKE

  • 30 days: You've shipped your first winning ads. You understand the brand, the audience, and the formats that work and you've already added something new to the mix worth testing.
  • 60 days: Creative output has increased meaningfully and the quality is holding. You're running a proper testing framework, briefs are tight, and the feedback loop with the media buying team is working.
  • 90 days: You're leading the creative direction independently. The founder isn't the bottleneck anymore. You are. Volume is at 10+ concepts a week, the winning rate is up, and you have a clear point of view on where to take the creative next.
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