There's no playbook here. No inherited processes, no legacy systems to untangle. You're walking into a business with real scale and real chaos, and you're the one who turns it into a machine.

Inventory that's months ahead instead of one bad forecast from a stockout. SOPs that exist instead of living in someone's head. AI doing repetitive work so people can do the important work. If that sounds like a fun problem to solve rather than a headache to avoid, keep reading.

WHO THEY ARE

This is one of the UK's fastest-growing women's wellness brands, built on evidence-backed products and a mission to help women feel like themselves again through world-class education and an exceptional customer experience. The business has scaled to seven figures a month and hundreds of thousands of customers, and it's now pushing into the US while staying obsessed with speed, data and AI.

Here's the shape of it:

• Remote team of around 30 plus a network of specialist freelancers
• Preparing for US expansion on top of continued UK growth
• Culture built on ownership, speed and constant improvement, not job titles

This is a fully remote, full-time contractor role.

WHAT'S IN IT FOR YOU

• Direct access to leadership. You report straight to the top, no layers in between.
• A real leadership pathway. This role has a clear track to Head of Operations, Director of Operations, and ultimately COO for the right person.
• Build a department from scratch. You'll shape the Operations function, and you'll decide when and who to hire as it grows.
• Performance bonus. Tied to operational KPIs once you're onboarded.
• Total autonomy. You own execution across the business, not just a slice of it.
• A front-row seat on international growth. You'll be central to the US launch and the push toward a £50M+ business.

WHAT YOU'RE GETTING INTO

• Own operational execution across the entire business, end to end
• Build scalable systems and SOPs where none exist today
• Drive AI adoption and automation across every department
• Coordinate product launches from planning through delivery
• Oversee inventory forecasting and supplier management, keeping stock months ahead so stockouts aren't a conversation
• Strengthen cross-functional communication and kill the ambiguity around who owns what
• Track operational KPIs and build the dashboards that make problems visible before they become crises
• Steadily take operational decision-making off leadership's plate as you build out the function

WHO YOU ARE

• You've built and scaled operations inside a high-growth DTC ecommerce business, ideally £10M to £100M+ in revenue
• You've built SOPs and operational systems from scratch, not just maintained someone else's
• You're comfortable in Shopify, Notion, Slack, Google Workspace, Sheets/Excel and a project tool like ClickUp, Asana or Monday.com
• You've managed supply chain and inventory planning under real pressure
• You've led complex product launches without dropping the ball
• You're already using AI in your daily work, not curious about it, actually using it
• You think in systems, not tasks, and you fix the process, not just the symptom
• You take full ownership: when you hit a wall, you solve it, you don't leave it on someone else's desk

Bonus if you've:

• Worked in subscription ecommerce
• Supported a US or international expansion
• Operated in health, wellness, supplements, or FMCG

WHAT SUCCESS LOOKS LIKE

• First 30 days: You've met every department and understand how the business runs end to end. You've completed a full operational audit covering systems, reporting, inventory and AI opportunities, and you've already banked a few quick wins.
• First 60 days: You own day to day operational execution. Critical SOPs and cross-functional workflows are getting documented and improved. The first wave of AI-driven automations is live, and ownership across key initiatives is clear.
• First 90 days: You're the central operational leader in the business. Leadership's involvement in day to day decisions has dropped noticeably. Operational KPIs are visibly improving, and you've built a roadmap for AI adoption across the next 12 months.