Are you a direct response copywriter who knows how to sell physical products at scale and not just tell stories?

This role isn’t about pretty branding or clever headlines. It’s about writing the kind of VSLs, ads, and funnel copy that drive clicks, conversions, and repeat customers. If you’ve written proven, performance-backed copy for skincare, supplements, health, or fitness brands, and you’re hungry to take ownership of a fast-scaling, this is just that kind of role. 

YOUR MISSION

As the Direct-Response Copywriter, your mission is to transform consumer psychology and deep market research into high-velocity sales assets that move physical products at scale. You aren't just writing; you are engineering the hooks, angles, and scripts across VSLs, landing pages, and social ads. By relentlessly testing data-driven creativity and optimizing every stage of the funnel, you will cut through the noise of the health and wellness space to turn cold traffic into loyal customers and measurable revenue.

WHO THEY ARE

This is no ordinary eCommerce company. You’ll be joining a fast-scaling eCommerce incubator behind seven high-performing brands, each built from the ground up with data, design, and performance at their core. With a proven formula for growth and innovation, this incubator thrives on launching and scaling products that shoppers actually want. Every day brings fresh challenges, creative freedom, and the chance to leave your mark on brands seen by millions.

WHAT’S IN IT FOR YOU

• High-impact role with full ownership of copy strategy across VSL, landing pages and emails
• Fully remote setup: work how and where you focus best
• Performance-based incentives on top of base compensation
• Influence the voice and direction of a rapidly scaling brand
• Work in a lean team that values speed, results, and initiative

WHAT YOU’RE GETTING YOURSELF INTO

In this role, you’ll write a copy that directly moves the needle. Expect to:

• Write high-converting VSLs, advertorials, pre-landers, quizzes, OTOs, and post-purchase flows that move real product
• Build UGC ad scripts and paid social copy that stop thumbs and drive purchases
• Continuously research customer pains, objections, and desires to generate new hooks, angles, and leads
• Work inside a proven DR creative system, writing variations and matchups around winning bodies of copy
• Collaborate with editors, designers, and media buyers to bring your concepts to life
• Review performance data (Meta, YouTube, TikTok, Atria, Motion) to identify what’s working, and double down fast

WHO YOU ARE

• 3+ years writing copy that’s been tested, scaled, and optimized for eCom physical products
• You’ve written VSLs, funnel copy, and ads that scaled skincare, supplement, health, or fitness brands
• You can show real scripts, funnels, and ads that went live and made money (not theory)
• You know how to iterate on a working ad, writing new hooks, angles, and variations without starting from scratch
• You understand objections, urgency, and structure, and you’ve written copy that consistently converts
• Bonus: You’ve sourced or guided UGC creators to deliver performance-ready scripts

WHAT TO EXPECT FROM THE RECRUITMENT PROCESS

• Intro Call - align on your background and the brand’s goals
• Team Interview - meet the team and discuss working style
• Copy Task - show your skills with a short DR assignment
• Final Interview -  review your work and align on next steps