Company: Confidential – Specialist Mining Equipment & Engineering Services Provider
Location: Ghana – covering West Africa
About the Company
A well-established international engineering business specialising in the supply, support and servicing of heavy industrial equipment for the global mining industry.
With a strong reputation for technical expertise, engineering innovation and customer service, the company supports major mining operations through specialist equipment, spare parts, maintenance solutions and comprehensive lifecycle support.
Operating across international markets, the business works closely with mining companies, engineering contractors and project developers to improve equipment reliability, optimise operational performance and minimise costly downtime.
With an established presence across Africa and a growing focus on regional expansion, the company is committed to strengthening its customer partnerships and developing its aftermarket and engineering services offering.
The Opportunity
An established international mining equipment and engineering services business is looking for an experienced Head of Sales – West Africa to lead its commercial growth strategy across Ghana and the wider West African mining market.
This is an opportunity to take ownership of regional sales performance, develop strategic relationships with major mining companies and drive revenue growth across equipment support, spare parts, technical services and aftermarket solutions.
You will play a central role in expanding the company's presence within existing mining operations, identifying new business opportunities and strengthening long-term customer partnerships.
A key focus will be developing commercial opportunities across the existing installed equipment base, helping customers maximise equipment performance, extend operational life and improve reliability through specialist engineering and maintenance support.
The role will suit an experienced mining industry sales leader who combines strong technical knowledge with commercial acumen, understands the complexities of operating across West African markets and enjoys developing business at both strategic and operational levels.
Working closely with regional leadership, engineering and service teams, you will be responsible for building a sustainable sales pipeline, winning complex commercial opportunities and positioning the business as a preferred technical and lifecycle support partner.
Key Responsibilities
- Develop and execute the regional sales and business development strategy across Ghana and the wider West African mining market.
- Drive revenue growth across aftermarket services, spare parts, equipment support, maintenance solutions and technical engineering services.
- Identify opportunities to increase market share and strengthen the company's presence within established mining operations.
- Develop strategic account plans for major mining customers, focusing on long-term partnerships and sustainable revenue growth.
- Lead initiatives to increase penetration of the existing installed equipment base, expanding service agreements, spare parts sales and lifecycle support opportunities.
- Build strong relationships with mine operators, maintenance managers, engineering teams, procurement departments and senior decision-makers.
- Identify new commercial opportunities arising from mine expansions, capital projects, equipment upgrades and operational improvement programmes.
- Develop relationships with EPCMs, engineering contractors, mining service providers and other relevant industry stakeholders.
- Lead customer negotiations, commercial proposals, tenders and contract discussions for technically complex opportunities.
- Work closely with engineering, technical support, operations and field service teams to develop solutions that address customer requirements.
- Maintain a strong understanding of regional mining operations, market developments, competitor activity and future customer investment plans.
- Develop and manage regional sales forecasts, budgets, commercial targets and business development plans.
- Monitor sales performance, pipeline development, conversion rates, customer retention and aftermarket penetration.
- Identify opportunities to grow recurring revenue through service contracts, maintenance agreements and long-term customer support programmes.
- Ensure commercially competitive proposals while protecting profitability and maintaining appropriate margins.
- Provide regular commercial updates, market intelligence and strategic recommendations to senior leadership.
- Collaborate with regional and international stakeholders to align sales activity with wider business objectives.
- Support the development of local commercial capabilities and contribute to building a high-performing, customer-focused sales organisation.
About You
- Significant experience in senior sales, commercial management or business development within the mining equipment, engineering services or heavy industrial sector.
- A proven track record of developing business and delivering revenue growth across West African mining markets.
- Strong relationships and an established network within major mining companies, contractors and relevant industry stakeholders across the region.
- A good understanding of mining operations, heavy equipment, mechanical systems and the challenges associated with maintaining critical processing equipment.
- Experience selling technical services, aftermarket solutions, spare parts, equipment support or capital equipment into mining operations.
- Demonstrable success in developing strategic accounts, negotiating complex commercial agreements and winning significant business opportunities.
- A strong understanding of the equipment lifecycle, installed-base development and opportunities to generate recurring aftermarket revenue.
- Experience developing sales strategies, managing commercial budgets and delivering against revenue and profitability targets.
- Comfortable engaging with senior executives, mine management, engineering teams, maintenance personnel and procurement stakeholders.
- An engineering degree or equivalent technical qualification would be highly advantageous.
- A postgraduate business or management qualification would be beneficial.
- Strong commercial acumen, negotiation skills and the ability to translate complex technical requirements into commercially viable solutions.
- Experience operating within international, multicultural or matrix management environments.
- Excellent communication, stakeholder management and relationship-building skills.
- A strategic, proactive and results-driven approach, with the ability to identify opportunities and convert them into long-term business.
- Willingness to travel extensively across West Africa to develop customer relationships and support regional business growth.
Candidates with experience in mining equipment OEMs, mineral processing equipment, grinding mills, comminution technologies, engineering services or mining aftermarket businesses would be particularly relevant.
What's on Offer?
- The opportunity to join an established international engineering business supporting major mining operations across West Africa.
- A senior commercial leadership position with responsibility for regional sales strategy, business development and revenue growth.
- The chance to build strategic relationships with some of the region's leading mining companies and engineering organisations.
- A commercially varied role covering aftermarket services, spare parts, equipment lifecycle support and new project opportunities.
- Significant autonomy to identify opportunities, develop customer accounts and influence the future growth of the regional business.
- The opportunity to work closely with experienced technical, engineering and operational teams across an international organisation.
- Exposure to major mining projects, complex engineering solutions and long-term customer development programmes.
- A position offering substantial responsibility, commercial influence and long-term career development.
Location
This position will be based in Ghana, with responsibility for customers and commercial opportunities across the wider West African region.
Regular travel to mining operations, customer sites and other regional markets will be required.