North West / Hybrid | Regular travel required

Fixed-term contract up to 12 months | Up to £90,000 DOE

Lead the launch of an exciting new luxury hospitality and property destination

We're working exclusively with a privately owned investment and property business on an exciting new luxury destination development, and we're looking for an experienced Luxury Hotel & Property Marketing Manager to lead the commercial marketing and launch strategy.

This is a rare opportunity to join a major hospitality and property project at a pivotal stage, with responsibility for creating the awareness, anticipation and demand needed to successfully launch a luxury hotel, spa, wellness and leisure offering alongside a collection of premium private residences.

This isn't simply a role focused on advertising property or filling hotel rooms. The objective is to create desire, build a premium destination brand and generate sustained demand, ultimately supporting strong occupancy, premium pricing, property sales and membership growth.

The successful candidate will bring proven experience of pre-opening and launch marketing within premium hospitality, branded residences, luxury property or mixed-use destinations, with the commercial confidence to turn strategy into measurable results.

The Opportunity

You'll take ownership of the commercial launch strategy for the destination, working closely with the wider leadership team, appointed operators, sales partners, branding and design agencies, specialist consultants and external marketing partners.

You'll be responsible for bringing together multiple workstreams across hospitality, private residences, spa, wellness, leisure and food & beverage, ensuring they work together to create one compelling destination proposition.

A major part of the role will be establishing the customer journey from initial awareness through to enquiry, booking, purchase or membership, supported by a robust CRM and lead-nurturing strategy.

You'll also have significant responsibility for building anticipation ahead of launch, developing partnerships, planning VIP events and creating the campaigns and communications needed to establish the destination in the market.

What You'll Be Doing

Commercial Launch Strategy

• Own and deliver the commercial marketing and launch strategy for the destination.
• Develop the positioning, messaging and proposition across the different elements of the development.
• Define target audiences and customer journeys.
• Create and manage a detailed launch roadmap.
• Develop the CRM and lead conversion strategy from initial enquiry through to sale, booking or membership.
• Recommend marketing budgets, timelines and KPIs.
• Coordinate specialist partners across PR, paid media, CRM, digital, branding, sales and events.
• Ensure all activity is commercially focused and aligned to the wider business plan.

Private Residences

• Support the marketing and sale of the private residences.
• Develop the purchaser journey and customer experience.
• Generate qualified leads and support the sales process through to reservation and completion.
• Plan and deliver VIP preview and launch events.
• Develop brochures, digital assets, presentations and other sales collateral.
• Work closely with appointed sales partners to align marketing, CRM, events and sales activity.
• Monitor lead quality and conversion performance.

Hotel & Hospitality

• Build regional and national awareness ahead of opening.
• Grow and nurture the customer database before launch.
• Develop a pre-opening database and early engagement proposition alongside the appointed operator.
• Support the operator in driving bookings, occupancy and commercial performance from launch.
• Develop partnerships and collaborations that enhance the destination's profile.
• Build awareness of the wider destination and experience offering.

Spa, Wellness & Leisure

• Help establish a strong local membership community ahead of opening.
• Position the wellness offering as a destination in its own right.
• Develop community-focused propositions for leisure and wellness facilities.
• Support member acquisition, retention and engagement.
• Ensure the different elements of the destination work together as one compelling proposition.

Food & Beverage

• Build anticipation around the food and beverage offering ahead of opening.
• Support campaigns and experiences designed to drive awareness and repeat visits.
• Ensure food and beverage contributes to the wider destination proposition and customer experience.

Agency & Stakeholder Management

You'll act as the central point of coordination across the commercial launch and marketing workstreams.

You'll work closely with:

• Hospitality operators and consultants
• Property sales partners
• Branding and creative agencies
• PR agencies
• Paid media and performance marketing partners
• CRM and marketing technology specialists
• Digital agencies
• Event partners
• Design and project teams
• Senior internal stakeholders

You'll be expected to set clear briefs, agree deliverables, manage budgets and timelines and hold external partners accountable for quality and performance.

You'll bring structure, pace and accountability to what will be a complex, multi-workstream launch programme.

Reporting & Performance

This is a commercially focused role, so success will be measured through clear KPIs rather than simply marketing activity.

You'll develop and manage reporting across areas including:

• Property sales and qualified leads
• CRM and database growth
• Hotel bookings and occupancy
• Revenue and commercial performance
• Spa and wellness memberships
• Paid media performance
• PR reach and awareness
• Campaign performance
• Launch readiness

You'll use data and insight to continuously refine the strategy and make recommendations to senior leadership.

What We're Looking For

You'll be an experienced marketing professional with a strong track record of launching premium hospitality, property or destination-led businesses.

We're looking for:

• Proven experience delivering a premium hospitality, branded residence or mixed-use destination launch.
• Strong commercial marketing experience across pre-launch, launch and stabilisation.
• Experience across areas such as hotels, private residences, spa/wellness, placemaking or destination marketing.
• Demonstrable success in generating leads, sales, bookings, memberships or database growth.
• Strong CRM and customer journey experience.
• Experience working alongside sales partners, hospitality operators and specialist marketing agencies.
• Excellent stakeholder and project management skills.
• Experience managing multiple external agencies and consultants.
• Strong understanding of proposition development, audience segmentation, messaging and campaign planning.
• A commercially driven and data-led approach.
• Excellent written communication, presentation and influencing skills.
• The ability to work independently while bringing structure and pace to a complex project.

It Would Be Great If You Also Have

• Luxury hospitality or resort experience.
• Branded residence or premium property experience.
• Experience working with high-net-worth audiences.
• Experience developing membership, loyalty or community propositions.
• An established network across hospitality, lifestyle, PR, digital, events or wellness.
• Experience working within premium coastal, leisure or second-home markets.

The Person

We're looking for someone who combines strategic thinking with genuine hands-on delivery.c

You'll be highly organised, commercially focused and comfortable managing multiple priorities, while having the confidence to influence senior stakeholders and external partners.

You'll need to be comfortable working in an environment where not everything is already established. This is a developing project, so you'll need to bring initiative, resilience and the ability to create structure where required.

Most importantly, you'll be passionate about luxury hospitality, wellness, customer experience and creating destinations that people genuinely want to be part of.

What's On Offer?

• Up to £90,000 depending on experience
• Fixed-term contract of up to 12 months, with potential for extension
• Hybrid working
• Regular travel to the development required
• Opportunity to lead the marketing launch of a major luxury destination
• Significant autonomy and ownership
• The chance to work across luxury hospitality, property, wellness and destination marketing
• Direct exposure to senior stakeholders and specialist partners

Why This Role?

This is a fantastic opportunity for an experienced hospitality or property marketer to become part of a destination launch from the ground up.

You'll have the opportunity to shape the proposition, build the audience, create anticipation and ultimately help turn a premium development into an established, commercially successful destination.

If you've successfully launched a luxury hotel, resort, branded residence or destination and are looking for your next major project, we'd love to hear from you.

Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search.

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