North West / Hybrid | Regular travel required | Fixed-term contract - 12 months | Up to £90,000 DOE

Lead the launch of an exciting new luxury hospitality & property destination

We're working exclusively with a privately owned investment and property business on an exciting new luxury destination development, and we're looking for an experienced Luxury Hotel & Property Marketing Manager to lead the commercial marketing and launch strategy.

This is a rare opportunity to join a major hospitality and property project at a pivotal stage, with responsibility for creating the awareness, anticipation and demand needed to launch a premium destination incorporating luxury hospitality, spa, wellness, leisure, food & beverage and private residences.

This isn't simply about filling hotel rooms or selling property. You'll be responsible for building a premium destination brand and creating sustained demand across multiple revenue streams.

The Opportunity

You'll take ownership of the commercial marketing and launch strategy, working closely with senior stakeholders, hospitality operators, property sales partners, agencies and specialist consultants.

You'll bring together multiple marketing workstreams to create one compelling destination proposition, while building the customer journey from initial awareness through to enquiry, booking, property purchase or membership.

A key focus will be building anticipation ahead of launch through targeted campaigns, partnerships, PR, CRM, events and customer engagement.

What You'll Be Doing

• Developing and delivering the overall commercial marketing and launch strategy
• Defining target audiences, positioning, messaging and customer journeys
• Building awareness and demand across hospitality, property, wellness and leisure
• Supporting the marketing and sale of premium private residences
• Developing CRM, database growth and lead-nurturing strategies
• Supporting hotel pre-opening marketing, bookings and occupancy
• Building local and national awareness of the destination
• Supporting spa, wellness and leisure membership acquisition
• Creating campaigns and experiences around the food & beverage offering
• Planning VIP, preview and launch events
• Managing external agencies across PR, creative, digital, paid media, CRM and events
• Working closely with sales partners and hospitality operators
• Managing budgets, timelines and campaign performance
• Reporting on leads, sales, bookings, memberships, database growth and wider commercial KPIs

You'll be the central point of coordination across the marketing workstreams, bringing structure, pace and commercial accountability to a complex launch programme.

What We're Looking For

You'll be an experienced marketing professional with a proven track record of delivering premium hospitality, property, branded residence or destination-led marketing campaigns.

You'll ideally have:

• Experience delivering a pre-opening or launch campaign within luxury hospitality, property or a mixed-use destination
• Strong commercial marketing experience across lead generation, customer acquisition and brand building
• Experience across hotels, private residences, spa/wellness, leisure or destination marketing
• Strong CRM and customer journey experience
• Experience working with sales partners, operators and external agencies
• Excellent stakeholder and project management skills
• A commercially driven, data-led approach
• Strong proposition development, audience segmentation and campaign planning skills
• The confidence and gravitas to influence senior stakeholders
• The ability to work independently and bring structure to a developing project

Experience working with high-net-worth audiences, luxury resorts, branded residences, membership propositions or premium property would be highly advantageous.

The Person

We're looking for someone who combines strategic thinking with genuine hands-on delivery.

You'll be highly organised, commercially focused and comfortable managing multiple priorities across a complex project. You'll need the confidence to work with senior stakeholders and external partners, while being happy to get into the detail and make things happen.

Most importantly, you'll have a genuine passion for luxury hospitality, property, wellness, customer experience and destination marketing.

What's On Offer?

• Up to £90,000, depending on experience
• 12-month fixed-term contract, with potential for extension
• Hybrid working
• Regular travel to the development
• Significant autonomy and ownership
• Opportunity to lead the launch of a major luxury destination
• Exposure to luxury hospitality, property, wellness and destination marketing
• Direct access to senior stakeholders and specialist partners

Why This Role?

This is an opportunity to join a major destination project at a genuinely exciting stage and help shape it from the ground up.

You'll have the opportunity to build the proposition, create anticipation, develop the audience and ultimately help turn a premium development into a commercially successful destination.

If you've successfully launched a luxury hotel, resort, branded residence or destination and are looking for your next major project, we'd love to hear from you.

Apply today or contact The Candidate for a confidential conversation.

Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search.

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