About Designit & Wipro

Designit, Wipro's experience, innovation, and design business, works at the intersection of creativity, technology, and strategy to help ambitious organisations grow and transform.

We believe creativity is a business multiplier — and that the best outcomes happen when design, business, and technology come together to solve real problems in meaningful ways.

The Opportunity

We're looking for a Senior Business Designer to help shape and deliver transformative work for our ambitious clients based in our London studio.

This is a hands-on senior role spanning strategy, product and service innovation, and commercial thinking. You'll work closely with client business leaders within cross-disciplinary teams to create innovation opportunities and turn them into viable, desirable, and sustainable businesses.

You will:

·        Inform and steer design decisions to ensure the economic viability of solutions and their alignment with the strategic goals of clients — connecting user desirability, technical feasibility, and business value.

·        Design the models, and mechanisms that help our clients create, deliver, and capture value through the experiences they offer.

·        Build and nurture client relationships, identifying opportunities to extend impact and grow the engagement over time.

Key Responsibilities

·        Lead business design workstreams throughout the design process —from discovery and conceptualisation to prototyping and testing—ensuring high-quality outputs with measurable impact.

·        Translate research, data, and market insights into clear propositions, business models, and recommendations

·        Define and articulate value propositions, service concepts, and growth opportunities grounded in both user and business needs

·        Develop business cases, financial models, and commercial narratives to support decision-making

·        Ensure solutions are not only desirable, but also operationally feasible and economically viable

·        Facilitate and contribute to workshops, stakeholder alignment sessions, and executive presentations

·        Play an active role in multidisciplinary design, product and engineering teams to bring ideas to life

·        Support and build client relationships, contributing to ongoing engagement and opportunity development

·        Bring structure and clarity to complex problems, aligning teams around a shared direction

Experience & Skills

·        Approximately 6–8+ years' experience in business design, innovation, strategy, consulting, or product roles

·        Strong ability to combine analytical thinking with creativity, turning complexity into a clear direction

·        Comfortable working with senior stakeholders, including presenting and influencing at the leadership level

·        Experience using data and research to shape insights and decisions

·        Is comfortable in high uncertainty scenarios and bridging business and design

·        Strong storytelling and communication skills

Experience working across:

·        Business model design

·        Product and service innovation

·        Market analysis and opportunity identification

·        Financial modelling and business case development

Ways of Working

·        A collaborative mindset — working across disciplines to deliver the best outcomes

·        Comfortable with ambiguity and able to bring clarity and momentum

·        Proactive and accountable, with a bias for action

·        Curious, pragmatic, and focused on impact